Established in 1835, Gardiner & Theobald is a renowned global company still fiercely independent and faithful to their roots. In the saturated built environment sector, we worked with G&T to ensure their proposition stays on the cutting edge, with a forward-thinking brand aesthetic and all-encompassing website that brings their online channels together into one destination, giving new light to a new people-focused content strategy.
With reference to G&T’s 180-year heritage, we carefully redrew the brand logotype for a more refined, fluid silhouette, pairing it with a flexible monogram for secondary and social use. A new, vibrant colour palette energised the wider visual identity alongside a series of cut-out shapes and layered masks to act as holding devices across all collateral.
Collectively it is an identity that encompasses G&T’s heritage and standing in the industry, whilst creating a new appeal that feels modern and energised by the challenges of tomorrow. We formalised the visual language with full brand guidelines, new stationary designs and future-ready document templates.
The challenge for the website was to bring so many content types together, creating a coherent experience for both external and internal audiences. Integrating separate careers and blog platforms, we made the complex, content-heavy structure fully manageable by a simple, easy-to-use CMS.
Designing a series of page-builder blocks alongside custom templates for each section of the website, G&T have the ability to expand the architecture of the site and flesh out content right from within the CMS.
Digital transformation for White Cube, a world-renowned contemporary art gallery
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White Cube
Concept creation, packaging design and creative copywriting for Harvey Nichols’ beauty advent calendar
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Harvey Nichols 2023
Brand positioning, identity, marketing materials, signage and website
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The School House
Brand positioning and website for architecture and building consultancy practice
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AHR
Brand positioning, identity and marketing materials for independent gifts and homewares retailer
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Myles from Home
Website for Ahmed Mater, one of Saudi Arabia’s most acclaimed contemporary artists.
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Ahmed Mater
Concept creation, packaging design and creative copywriting for Harvey Nichols’ first ever beauty advent calendar
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Harvey Nichols 2022
Naming, positioning, identity, and animation to launch an exciting new imprint for HarperCollins
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Farshore
Website redesign for London-based, independent creative agency specialising in brand experiences
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Dalziel & Pow
Brand positioning, identity, and website for platform transforming education inside and outside the classroom
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Encounter Edu
Brand positioning, identity, and website for charity facilitating solutions for our global plastic pollution crisis
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Common Seas
Brand identity and marketing materials for Africa House, an enterprise supporting at-risk ecosystems and communities
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Africa House
360 interactive experience for the Turquoise Mountain charity
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Explore Murad Khani
Film showcasing annual announcement of new books for the year ahead
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HarperCollins, Big Book Bonanza
Website for celebrated artist Jeff Koon's new limited edition sculptures
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Jeff Koons Editions
Brand positioning, identity and website for diversified organic farm in Michigan
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Granor Farm
Brand positioning, identity and marketing materials for the Specialty Coffee Association
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Specialty Coffee Association
Brand positioning, identity and e-commerce platform for a luxury retail destination
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The Garnered
Brand positioning, identity, website and marketing materials for a Chicago property development
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MiCA
Outdoor campaigns for James Patterson
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James Patterson
iPad app for major exhibition at the Smithsonian's Freer Sackler Gallery
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Turquoise Mountain iPad App
Brand identity, website, CMS and marketing materials for an independent construction and property consultancy
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Gardiner & Theobald
Revising the Coffee Taster’s Flavor Wheel for the first time in 21 years
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SCAA Flavor Wheel
Identity and website for a property developer specialising in progressive, sustainable approaches to housing in Central and Greater London.
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Hadley Property Group
Website for new line of genre-busting + gender-neutral luxury skincare products
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Orveda
Brand creation and website for online gallery of high quality prints by key contemporary artists such as Damien Hirst, Chuck Close and Peter Doig.
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Weng Contemporary
Brand creation and strategy for a new bold imprint from HarperCollins
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HQ for HarperCollins
Nationwide advertising campaign for one of the UK's largest estate agents
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Winkworth
Branding, packaging and e-commerce site for award-winning coffee roasters
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Square Mile Coffee Roasters
Launch advertising campaign for this much anticipated book by Harper Lee
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Harper Lee, Go Set A Watchman
Naming, brand positioning, identity creation and e-commerce platform for a luxury online boutique
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The M Project
Outdoor advertising campaign for Harlan Coben
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Harlan Coben, Fool Me Once
Interior graphics for the new HarperCollins offices
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HarperCollins Interior Graphics
Brand identity creation and packaging for Wallpaper* award winning organic soap company
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London Fields Soap Company
Book trailer and digital outdoor campaign for beloved HarperCollins cookery author Nigel Slater
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Nigel Slater, Eat, Green Feast
Book trailer, website and national advertising campaign for bestselling author Conn Iggulden
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Conn Iggulden, War Of The Roses
Website design, bespoke CMS options and logo refresh for award-winning ecotourism company
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Cristalino Lodge
Brand identity and print collateral for a specialist African safari company
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Journeys By Design
Rebrand, website, printed collateral and film production for student summer experience program
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Summerfuel
Book trailer, website and national advertising campaign for award-winning novelist Lauren Beukes
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HarperCollins
Interactive Wish List and iPhone ident for the world’s leading luxury online fashion retailer
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Net-A-Porter
Book trailer, website and national advertising campaign for prodigious author George RR Martin
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HarperCollins
Brand identity, hardbound book design, website and stationery for cross-cultural arts initiative
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Edge of Arabia
Book trailer and national advertising campaign for HarperCollins’ new sensation, author Jonas Jonasson
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Jonas Jonasson, The Girl Who Saved the King of Sweden
Brand identity and packaging for established, ethical tea and coffee company
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Matthew Algie
Book trailer and digital campaign for master storyteller Bernard Cornwell
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HarperCollins
Case-bound book for ‘rock star’ of the Saudi art world
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Abdulnasser Gharem
Brand identity and website for non-commercial gallery of art from the Arab world and Iran
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Nadour
Integrated digital campaign for a HarperCollins bestseller
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Sanctus
Penguin Random House
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Book Cover Design
Invite design for the publisher’s prestigious summer party, 2010
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HarperCollins V&A
Brand identity and website for wilderness and safari tour operator
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Natural High
Invite design for the publisher’s prestigious summer party, 2011
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HarperCollins Kensington Palace
Complete rebrand and relaunch of one of East Africa’s original safari companies
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Nomad Tanzania
Case-bound monograph design for the renowned Saudi artist
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Ahmed Mater Book
Branding, printed material and motion graphics for a Paulo Coelho marketing campaign
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Paulo Coelho
Outdoor adverts as part of a nationwide campaign for a Penguin bestselling author
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James Oswald Trilogy
Invite design for the publisher’s prestigious summer party, 2012
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HarperCollins Orangery
A selection of identities created by One Darnley Road
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Logo Design