Journeys By Design

The brief:

Boutique African safari specialist Journeys by Design asked us to update their brand and unify the look and feel of their marketing material.

Journeys by Design briefed us to create a highly recognisable identity which would appeal to the high-end travel market. The company is a boutique African travel specialist, providing tailor-made, luxury, ethical safari experiences for a handful of clients each year. So the identity needed to capture both a sense of freedom and the exclusive nature of their service.

The project:

The solution came in the form of a silver silhouetted crowned crane in flight. The identity was then developed across stationery, brochures, press ads and promotional mailers, executed using premium papers, card and finishes.

Testimonial:

'One Darnley Road never cease to bring fresh ideas to the table. Their creativity and lateral thinking has been inspirational, and working together a real joy!'

Journeys by Design