One Darnley Road
Branding + Digital

Specialty Coffee Association

The Specialty Coffee Association represents thousands of coffee professionals, from producers to baristas all over the world. Built on foundations of openness, inclusivity, and the power of shared knowledge, they act as a unifying force within the Specialty Coffee industry – invested in creating a worldwide circle of like-minded professionals. We were asked to create brand positioning, a brand identity, 30 chapter logos, a certified and member logo as well as a full suite of marketing material and brand guidelines.
One Darnley Road Sca Specialty Coffee Association Brand Identity 4
One Darnley Road Sca Specialty Coffee Association Brand Identity
One Darnley Road Sca Specialty Coffee Association Brand Identity Chapter Member Certified
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One Darnley Road Sca Specialty Coffee Association Brand Identity Brand Guidelines Make Coffee Better
One Darnley Road Sca Specialty Coffee Association Brand Identity Brand Guidelines
One Darnley Road Sca Specialty Coffee Association Brand Identity
One Darnley Road Sca Specialty Coffee Association Brand Identity Business Card
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One Darnley Road Sca Specialty Coffee Association Brand Identity Poster Design
One Darnley Road Sca Specialty Coffee Association Brand Identity Brochure Design
One Darnley Road Sca Specialty Coffee Association Brand Identity Brochure
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One Darnley Road Sca Specialty Coffee Association Brand Identity Brand Guidelines Make Coffee Better 3
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The sense of unity and shared purpose that makes the Specialty Coffee Association unique, also provides the inspiration for the symbol that forms part of our logos and what will become the universal signifier for our brand. This bespoke symbol is made up of the SCA letterforms to represent the coming together of diverse characters to form one strong association. Special attention has been given to the S and C that represent Specialty Coffee, while the A holds the symbol together – demonstrating the role of our association in the industry.

The colour palette is engaging, uplifting and speaks of origins. The visual environment uses the brand colours and solid shapes extracted from the ASC logo and its construction. Using the brand shapes to mask, overlay and interact with imagery in a flexible application that can be dialed up to be warm and welcoming or dialed down to be more informative.

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White Cube

Digital transformation for White Cube, a world-renowned contemporary art gallery

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White Cube

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Harvey Nichols 2023

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Harvey Nichols 2023

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AHR

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Harvey Nichols 2022

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Farshore

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Dalziel & Pow

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Encounter Edu

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Common Seas

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Explore Murad Khani

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HarperCollins, Big Book Bonanza

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HarperCollins, Big Book Bonanza

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Granor Farm

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Specialty Coffee Association

Brand positioning, identity and marketing materials for the Specialty Coffee Association

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Specialty Coffee Association

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James Patterson

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Turquoise Mountain iPad App

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Gardiner & Theobald

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SCAA Flavor Wheel

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SCAA Flavor Wheel

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Hadley Property Group

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Hadley Property Group

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HQ for HarperCollins

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Winkworth

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Square Mile Coffee Roasters

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Harper Lee, Go Set A Watchman

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Harper Lee, Go Set A Watchman

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The M Project

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The M Project

Penguin Random House Harlan Coben Fool Me Once Outdoor Advertising Campaign One Darnley Road Thumbnail

Harlan Coben, Fool Me Once

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Harlan Coben, Fool Me Once

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HarperCollins Interior Graphics

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HarperCollins Interior Graphics

London Fields Soap Company Brand Packaging One Darnley Road

London Fields Soap Company

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London Fields Soap Company

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Nigel Slater, Eat, Green Feast

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Nigel Slater, Eat, Green Feast

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Conn Iggulden, War Of The Roses

Cristalino Brand Website One Darnley Road

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Cristalino Lodge

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Journeys By Design

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Journeys By Design

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Summerfuel

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Summerfuel

Shining Girls One Darnley Road

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Book trailer, website and national advertising campaign for award-winning novelist Lauren Beukes

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HarperCollins

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Net-A-Porter

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Net-A-Porter

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Edge of Arabia

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Jonas Jonasson, The Girl Who Saved the King of Sweden

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HarperCollins

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Abdulnasser Gharem

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Nadour

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Sanctus

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Sanctus

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Book Cover Design

Penguin Random House

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Book Cover Design

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HarperCollins V&A

Invite design for the publisher’s prestigious summer party, 2010

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HarperCollins V&A

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Natural High

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Natural High

Harper Collins Summer Invite 2011 One Darnley Road

HarperCollins Kensington Palace

Invite design for the publisher’s prestigious summer party, 2011

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HarperCollins Kensington Palace

Nomad Brand Website Brochure One Darnley Road

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Complete rebrand and relaunch of one of East Africa’s original safari companies

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Nomad Tanzania

Ahmed Mater Book One Darnley Road

Ahmed Mater Book

Case-bound monograph design for the renowned Saudi artist

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Ahmed Mater Book

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Branding, printed material and motion graphics for a Paulo Coelho marketing campaign

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Paulo Coelho

Penguin Natural Causes Campaign One Darnley Road

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Outdoor adverts as part of a nationwide campaign for a Penguin bestselling author

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James Oswald Trilogy

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HarperCollins Orangery

Invite design for the publisher’s prestigious summer party, 2012

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HarperCollins Orangery

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Logo Design

A selection of identities created by One Darnley Road

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Logo Design

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