Cristalino Lodge is an award-winning ecotourism company. They asked us to redesign their website to reflect their industry status, and to share the beauty of their hotel in the southern Amazon with potential clients. In the first month following launch, pageviews increased by 63% and information requests increased by 37% compared with the same month last year, and without any additional marketing.
Cristalino Lodge’s hotel is located on a private national heritage reserve that covers an area of 11,399 hectares. The protected area is home to many endemic species, and allows guests unique and responsible access to one of the world’s most important sites in terms of biodiversity. In order to reflect their unparalleled offering, we ensured that strong and evocative images became the focus of the Cristalino Lodge website.
To keep the site up-to-date, we used ExpressionEngine, a powerful, user-friendly Content Management System (CMS) that we have become extremely fond of over the years. The site is available in English and Portuguese, and a host of lush imagery can be easily updated by the client to reflect seasonality and current events. More sophisticated brand colours and the overall visual language were also evolved and used on stationery.
With state-of-the-art hosting and aggressive caching manifests for an extra boost in performance, the Cristalino site has been built to serve an incredible visual experience at high speeds.
“One Darnley Road was able to deliver an outstanding result for our brand and website. Their superior expertise for web and printed materials allowed us to improve our communication initiatives and reach a broader market.”
Alex Da Riva, Founder of Cristalino Lodge