Working closely with Zendesk, we designed, developed and launched a microsite for their thought leadership campaign, CX Trends 2024. Inspired by brand cues, our design process enabled us to create a vibrant, playful and interactive platform, enticing users to explore and engage.

Through a strategic synthesis of user-centricity, aesthetics and functionality, we were able to align with the expectations of a tech-focused audience. Prioritising responsiveness, we tailored the microsite’s design for four breakpoints, ensuring an optimal viewing experience across all devices.

Amplifying Zendesk's voice on current CX trends, the platform serves as a comprehensive hub for Zendesk to share emerging developments and best practices within the customer experience landscape. Featuring informative videos and thought-provoking podcasts, it facilitates the seamless sharing of the campaign through integrated social share links.

The primary call to action was to drive users to the key reports, an initial step to starting conversations with the Zendesk sales team. As a result of signing up, users gain unlimited access to download these reports. Additionally, they are empowered to personalise their experience by setting preferences based on business size, industry and country to receive tailored report recommendations going forward.

Localised across 11 countries, the platform delivers an inclusive and engaging experience, reinforcing Zendesk's commitment to global connections with a localised touch and fostering a truly native and meaningful interaction.

Highlighting the latest CX Trends events, the platform actively promotes upcoming events with region-specific options to register. We also introduced an on-demand feature, extending the lifespan of virtual events and enabling users to access recordings of previous ones at their convenience.

Strategically combining dynamic content delivery with a user-friendly interface, Zendesk has strengthened its sales funnel by encouraging visitors to sign up via the CX Trends microsite in exchange for one-of-a-kind CX insights. Armed with a flexible content management system, they are equipped to add upcoming events, additional reports and other assets as the campaign unfolds throughout the year.

The platform has also allowed Zendesk to tailor their marketing efforts and provide personalised experiences based on user preferences, ultimately driving higher conversion rates and boosting customer satisfaction.