One Darnley Road
Branding + Digital

Hadley Property Group

Hadley Property Group is a privately owned residential property developer that specialises in delivering quality schemes throughout London and the South East. We were brought in to create a new vision for the company – one informed by their reputation as a creative and ethical developer.
- Visit website
Hadley Rebrand Stationery 06 One Darnley Road
Hadley Stationeryset 01 One Darnley Road
Hadley Rebrand Guidelines 01 One Darnley Road
One Darnley Road Hadley Property Group Website 01 G
One Darnley Road Hadley Property Group Website Responsive 03
One Darnley Road Hadley Property Group Website 02
One Darnley Road Hadley Property Group Website 05
One Darnley Road Hadley Property Group Website 04
Hadley Rebrand Stationery 03 One Darnley Road
Hadley Rebrand Stationery 01 One Darnley Road

We firstly undertook a brand positioning exercise and an identity redesign, establishing identity guidelines and producing a company overview brochure and a stationery suite. The next step was a complete website redesign and development.

To reinforce Hadley Property Group’s market position and build brand awareness, we established a design-led, visibly confident platform on which all online and offline communications are based. Hadley is driven by motivated experts who care about the projects they take on, so the key was to communicate the company’s core value of long-term thinking, plus their progressive approach to planning.

As a studio it is important for us to really understand the needs and core business proposition of our clients. As a research exercise we visited one of Hadley’s landmark developments, the stunning penthouse at Tower View, sitting in as potentials buyers with James Taylor, Hadley’s Sales and Marketing director. What struck us was the real personal investment of the Hadley team to their work, and as such the quality of design and attention to detail that brings to the finished result. Our aim was to recreate that experience online.

Based around a dynamic grid that both showcases the breadth of Hadley’s properties and gives priority to their community-led schemes and blog and social content, we wanted to portray Hadley’s sense of the personality and the people behind the company.

Tailoring the tablet and mobile experience for ease of navigation, once the user delves deeper into the site, the property pages are a real celebration of what Hadley does best, giving time and space to talk about the unique features and successes of each development. We also encouraged Hadley to embrace the surrounding area local to their developments, commissioning a photographer to capture the energy of the local community, to be showcased within each property page.

"We met with a number of agencies before instructing One Darnley Road, but knew from the first meeting that the energy, as well as the case studies, meant that we would be getting something original, exciting and fresh. They worked with us to turn around tight deadlines, ensured that we didn’t get bogged down in insignificant details and really brought the brand to life. Can’t praise them enough. Great coffee too."

Matt Rimmer
Head of Communications, Hadley Property Group

One Darnley Road Granor Farm Thumb

Granor Farm

Brand positioning, identity and website for diversified organic farm in Michigan

— View Project

Granor Farm

One Darnley Road Jeff Koons Thumb

Jeff Koons Editions

Website for celebrated artist Jeff Koon's new limited edition sculptures

— View Project

Jeff Koons Editions

Orveda Website Thumb One Darnley Road

Orveda

Website for new line of genre-busting + gender-neutral luxury skincare products

— View Project

Orveda

 One Darnley Road Sca Specialty Coffee Association Brand Identity Thumbnail 2

Specialty Coffee Association

Brand positioning, identity and marketing materials for the Specialty Coffee Association

— View Project

Specialty Coffee Association

Garneredthumb

The Garnered

Brand positioning, identity and e-⁠commerce platform for a luxury retail destination

— View Project

The Garnered

Mica Thumb 2

MiCA

Brand positioning, identity, website and marketing materials for a Chicago property development

— View Project

MiCA

James Patterson Outdoor Advertising Ooh 16Th Seduction Penguin Random House Underground Tube Advertising Thumbnail

James Patterson

Outdoor campaigns for James Patterson

— View Project

James Patterson

Tm Thumb

Turquoise Mountain iPad App

iPad app for major exhibition at the Smithsonian's Freer Sackler Gallery

— View Project

Turquoise Mountain iPad App

One Darnley Road  Gardiner And Theobald Thumb

Gardiner & Theobald

Brand identity, website, CMS and marketing materials for an independent construction and property consultancy

— View Project

Gardiner & Theobald

Scaa Flavor Wheel One Darnley Road Design 03

SCAA Flavor Wheel

Revising the Coffee Taster’s Flavor Wheel for the first time in 21 years

— View Project

SCAA Flavor Wheel

One Darnley Road Hadley Property Group Thumbnail 02

Hadley Property Group

Identity and website for a property developer specialising in progressive, sustainable approaches to housing in Central and Greater London.

— View Project

Hadley Property Group

Weng Contemporary One Darnley Road Thumb

Weng Contemporary

Brand creation and website for online gallery of high quality prints by key contemporary artists such as Damien Hirst, Chuck Close and Peter Doig.

— View Project

Weng Contemporary

Harpercollins Hq Branding Thumb One Darnley Road

HQ for HarperCollins

Brand creation and strategy for a new bold imprint from HarperCollins

— View Project

HQ for HarperCollins

Winkworth 2016Campaign Thubnail One Darnley Road

Winkworth

Nationwide advertising campaign for one of the UK's largest estate agents

— View Project

Winkworth

Squaremile Thubnail One Darnley Road

Square Mile Coffee Roasters

Branding, packaging and e-commerce site for award-winning coffee roasters

— View Project

Square Mile Coffee Roasters

Penguin Random House Harper Lee Go Set A Watchman Outdoor Advertising Campaign One Darnley Road Thumbnail

Harper Lee, Go Set A Watchman

Launch advertising campaign for this much anticipated book by Harper Lee

— View Project

Harper Lee, Go Set A Watchman

Mproject Thumb

The M Project

Naming, brand positioning, identity creation and e-commerce platform for a luxury online boutique

— View Project

The M Project

Penguin Random House Harlan Coben Fool Me Once Outdoor Advertising Campaign One Darnley Road Thumbnail

Harlan Coben, Fool Me Once

Outdoor advertising campaign for Harlan Coben

— View Project

Harlan Coben, Fool Me Once

Harpercollins Thumb One Darnley Road 01A

HarperCollins Interior Graphics

Interior graphics for the new HarperCollins offices

— View Project

HarperCollins Interior Graphics

Penguinrandomhouse Russellbrand Revolution Thumbnail

Russell Brand, Revolution

Advertising campaign and jacket design for Russell Brand's book 'Revolution'

— View Project

Russell Brand, Revolution

London Fields Soap Company Brand Packaging One Darnley Road

London Fields Soap Company

Brand identity creation and packaging for Wallpaper* award winning organic soap company

— View Project

London Fields Soap Company

Hc Eat Nigelslater One Darnley Road Worktrhumb

Nigel Slater, Eat

Book trailer and digital outdoor campaign for beloved HarperCollins cookery author Nigel Slater

— View Project

Nigel Slater, Eat

Penguin Warsoftherose Onedarnleyroad Thumb

Conn Iggulden, War Of The Roses

Book trailer, website and national advertising campaign for bestselling author Conn Iggulden

— View Project

Conn Iggulden, War Of The Roses

Cristalino Brand Website One Darnley Road

Cristalino Lodge

Website design, bespoke CMS options and logo refresh for award-winning ecotourism company

— View Project

Cristalino Lodge

Journeys By Design Brand Brochure Film One Darnley Road 3

Journeys By Design

Brand identity and print collateral for a specialist African safari company

— View Project

Journeys By Design

Summerfuel Onedarnleyroad Thumb

Summerfuel

Rebrand, website, printed collateral and film production for student summer experience program

— View Project

Summerfuel

Shining Girls One Darnley Road

HarperCollins

Book trailer, website and national advertising campaign for award-winning novelist Lauren Beukes

— View Project

HarperCollins

Net A Porter Website Thumb One Darnley Road

Net-A-Porter

Interactive Wish List and iPhone ident for the world’s leading luxury online fashion retailer

— View Project

Net-A-Porter

Game Of Thrones Detail Thumb

HarperCollins

Book trailer, website and national advertising campaign for prodigious author George RR Martin

— View Project

HarperCollins

Edge Of Arabia Detail Onedarnleyroad

Edge of Arabia

Brand identity, hardbound book design, website and stationery for cross-cultural arts initiative

— View Project

Edge of Arabia

Harpercollins Thegirlwhosavedthekingofsweden Onedarnleyroad Thumb

Jonas Jonasson, The Girl Who Saved the King of Sweden

Book trailer and national advertising campaign for HarperCollins’ new sensation, author Jonas Jonasson

— View Project

Jonas Jonasson, The Girl Who Saved the King of Sweden

Matthew Algie Pavilion Garden Thumb

Matthew Algie

Brand identity and packaging for established, ethical tea and coffee company

— View Project

Matthew Algie

Harpercollins 1356 Thumb Onedarnleyroad 2

HarperCollins

Book trailer and digital campaign for master storyteller Bernard Cornwell

— View Project

HarperCollins

Abdulnassergharem Onedarnleyroad Thumb

Abdulnasser Gharem

Case-bound book for ‘rock star’ of the Saudi art world

— View Project

Abdulnasser Gharem

Nadour Website One Darnley Road Thumb

Nadour

Brand identity and website for non-commercial gallery of art from the Arab world and Iran

— View Project

Nadour

Harpercollins Sanctus Thumb One Darnley Road

Sanctus

Integrated digital campaign for a HarperCollins bestseller

— View Project

Sanctus

Harper Collins Summer Invite 2012 One Darnley Road

HarperCollins V&A

Invite design for the publisher’s prestigious summer party, 2010

— View Project

HarperCollins V&A

Naturalhigh Thumb

Natural High

Brand identity and website for wilderness and safari tour operator

— View Project

Natural High

Harper Collins Summer Invite 2011 One Darnley Road

HarperCollins Kensington Palace

Invite design for the publisher’s prestigious summer party, 2011

— View Project

HarperCollins Kensington Palace

Nomad Brand Website Brochure One Darnley Road

Nomad Tanzania

Complete rebrand and relaunch of one of East Africa’s original safari companies

— View Project

Nomad Tanzania

Ahmed Mater Book One Darnley Road

Ahmed Mater

Case-bound monograph design for the renowned Saudi artist

— View Project

Ahmed Mater

Paulo Coelho Thumb

Paulo Coelho

Branding, printed material and motion graphics for a Paulo Coelho marketing campaign

— View Project

Paulo Coelho

Digital Explorer Brand Website One Darnley Road

Digital Explorer

Brand identity creation, website, desktop apps and printed collateral for education social enterprise

— View Project

Digital Explorer

Penguin Natural Causes Campaign One Darnley Road

James Oswald Trilogy

Outdoor adverts as part of a nationwide campaign for a Penguin bestselling author

— View Project

James Oswald Trilogy

One Darnley Road Thumbnail 2

Logo Design

A selection of identities created by One Darnley Road

— View Project

Logo Design

One Darnley Road Harpercollins Big Book Bonanza Thumb

HarperCollins, Big Book Bonanza

Annual theatrical 45 minute film promoting the announcement of new HarperCollins books

— View Project

HarperCollins, Big Book Bonanza

facebook icon instagram icon onedarnleyroad icon twitter icon