James Patterson

When Penguin Random House asked us to collaborate on a number of outdoor campaigns for James Patterson, we were challenged with producing creative that would help position him as the ultimate thriller storyteller.

We approached each brief as an opportunity to reinforce the Patterson brand by creating eye-catching campaigns with visual impact and a filmic quality. Through the use of strong typography, flashes of bold colour, and iconic image compositions, we complimented each title cover with engaging, intriguing creative, to entice the viewer.