One Darnley Road
Branding + Digital

London Fields Soap Company

Launching as an artisan brand in east London, this new company wanted an identity that complimented their handmade, organic and beautiful products. The brand’s ambition is to “bring back the bar”, with soaps that are good for the skin and the environment. For their branding we looked to clean, graphic Art-Deco textile patterns that reflect both a history of craft and a modern sensibility.
London Fields Soap Company Brand Packaging One Darnley Road 2
London Fields Soap Company Brand Packaging One Darnley Road 2
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London Fields Soap Company Brand Packaging One Darnley Road 3
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London Fields Soap Company Brand Packaging One Darnley Road 4
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London Fields Soap Company Brand Packaging One Darnley Road 5

“We always want to make our soaps from only the best ingredients. In many instances those ingredients are good enough to eat.” So says founder of the London Fields Soap Company, Tabitha Kleinert. Approaching us with a vision of a traditional but wholly modern soap product, we worked with her to evolve an identity based around her brand goals.

All of London Fields Soap Company’s products are made locally by hand in small batches in Hackney, east London. Ingredients include tea and peppermint, and they also make specialist soaps including a blend for cyclists. Choosing a range of art-moderne-inspired patterns for the labels, and elegant serif fonts also from the 1920s and ‘30s, we balanced these with bold sans-serif fonts to give the packaging a contemporary feel.

The packaging was also inspired by place. The East End of London has a long tradition of textile design and manufacturing, including Warner & Sons, who were working in the fabric trade in Spitalfields since the early eighteenth-century, and who had a reputation for excellent weaving work of both traditional and modern patterns – through to the twentieth century. We drew on the visual grammar of craft as a way to define this new brand.

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Granor Farm

Brand positioning, identity and website for diversified organic farm in Michigan

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Granor Farm

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Jeff Koons Editions

Website for celebrated artist Jeff Koon's new limited edition sculptures

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Jeff Koons Editions

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Orveda

Website for new line of genre-busting + gender-neutral luxury skincare products

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Orveda

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Specialty Coffee Association

Brand positioning, identity and marketing materials for the Specialty Coffee Association

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Specialty Coffee Association

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The Garnered

Brand positioning, identity and e-⁠commerce platform for a luxury retail destination

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The Garnered

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MiCA

Brand positioning, identity, website and marketing materials for a Chicago property development

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MiCA

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James Patterson

Outdoor campaigns for James Patterson

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James Patterson

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Turquoise Mountain iPad App

iPad app for major exhibition at the Smithsonian's Freer Sackler Gallery

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Turquoise Mountain iPad App

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Gardiner & Theobald

Brand identity, website, CMS and marketing materials for an independent construction and property consultancy

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Gardiner & Theobald

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SCAA Flavor Wheel

Revising the Coffee Taster’s Flavor Wheel for the first time in 21 years

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SCAA Flavor Wheel

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Hadley Property Group

Identity and website for a property developer specialising in progressive, sustainable approaches to housing in Central and Greater London.

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Hadley Property Group

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Weng Contemporary

Brand creation and website for online gallery of high quality prints by key contemporary artists such as Damien Hirst, Chuck Close and Peter Doig.

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Weng Contemporary

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HQ for HarperCollins

Brand creation and strategy for a new bold imprint from HarperCollins

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HQ for HarperCollins

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Winkworth

Nationwide advertising campaign for one of the UK's largest estate agents

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Winkworth

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Square Mile Coffee Roasters

Branding, packaging and e-commerce site for award-winning coffee roasters

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Square Mile Coffee Roasters

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Harper Lee, Go Set A Watchman

Launch advertising campaign for this much anticipated book by Harper Lee

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Harper Lee, Go Set A Watchman

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The M Project

Naming, brand positioning, identity creation and e-commerce platform for a luxury online boutique

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The M Project

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Harlan Coben, Fool Me Once

Outdoor advertising campaign for Harlan Coben

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Harlan Coben, Fool Me Once

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HarperCollins Interior Graphics

Interior graphics for the new HarperCollins offices

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HarperCollins Interior Graphics

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Russell Brand, Revolution

Advertising campaign and jacket design for Russell Brand's book 'Revolution'

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Russell Brand, Revolution

London Fields Soap Company Brand Packaging One Darnley Road

London Fields Soap Company

Brand identity creation and packaging for Wallpaper* award winning organic soap company

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London Fields Soap Company

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Nigel Slater, Eat

Book trailer and digital outdoor campaign for beloved HarperCollins cookery author Nigel Slater

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Nigel Slater, Eat

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Conn Iggulden, War Of The Roses

Book trailer, website and national advertising campaign for bestselling author Conn Iggulden

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Conn Iggulden, War Of The Roses

Cristalino Brand Website One Darnley Road

Cristalino Lodge

Website design, bespoke CMS options and logo refresh for award-winning ecotourism company

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Cristalino Lodge

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Journeys By Design

Brand identity and print collateral for a specialist African safari company

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Journeys By Design

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Summerfuel

Rebrand, website, printed collateral and film production for student summer experience program

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Summerfuel

Shining Girls One Darnley Road

HarperCollins

Book trailer, website and national advertising campaign for award-winning novelist Lauren Beukes

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HarperCollins

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Net-A-Porter

Interactive Wish List and iPhone ident for the world’s leading luxury online fashion retailer

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Net-A-Porter

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HarperCollins

Book trailer, website and national advertising campaign for prodigious author George RR Martin

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HarperCollins

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Edge of Arabia

Brand identity, hardbound book design, website and stationery for cross-cultural arts initiative

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Edge of Arabia

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Jonas Jonasson, The Girl Who Saved the King of Sweden

Book trailer and national advertising campaign for HarperCollins’ new sensation, author Jonas Jonasson

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Jonas Jonasson, The Girl Who Saved the King of Sweden

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Matthew Algie

Brand identity and packaging for established, ethical tea and coffee company

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Matthew Algie

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HarperCollins

Book trailer and digital campaign for master storyteller Bernard Cornwell

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HarperCollins

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Abdulnasser Gharem

Case-bound book for ‘rock star’ of the Saudi art world

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Abdulnasser Gharem

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Nadour

Brand identity and website for non-commercial gallery of art from the Arab world and Iran

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Nadour

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Sanctus

Integrated digital campaign for a HarperCollins bestseller

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Sanctus

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HarperCollins V&A

Invite design for the publisher’s prestigious summer party, 2010

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HarperCollins V&A

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Natural High

Brand identity and website for wilderness and safari tour operator

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Natural High

Harper Collins Summer Invite 2011 One Darnley Road

HarperCollins Kensington Palace

Invite design for the publisher’s prestigious summer party, 2011

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HarperCollins Kensington Palace

Nomad Brand Website Brochure One Darnley Road

Nomad Tanzania

Complete rebrand and relaunch of one of East Africa’s original safari companies

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Nomad Tanzania

Ahmed Mater Book One Darnley Road

Ahmed Mater

Case-bound monograph design for the renowned Saudi artist

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Ahmed Mater

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Paulo Coelho

Branding, printed material and motion graphics for a Paulo Coelho marketing campaign

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Paulo Coelho

Digital Explorer Brand Website One Darnley Road

Digital Explorer

Brand identity creation, website, desktop apps and printed collateral for education social enterprise

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Digital Explorer

Penguin Natural Causes Campaign One Darnley Road

James Oswald Trilogy

Outdoor adverts as part of a nationwide campaign for a Penguin bestselling author

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James Oswald Trilogy

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Logo Design

A selection of identities created by One Darnley Road

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Logo Design

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HarperCollins, Big Book Bonanza

Annual theatrical 45 minute film promoting the announcement of new HarperCollins books

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HarperCollins, Big Book Bonanza

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