We began by going back to the very heart of why the brand exists – the belief that beautiful, interesting, and unique design has a place in every home. This open and inclusive approach inspired the core thought of ‘welcome to our place’, a flexible idea which celebrates the fun of home styling, exposes the eclectic mix of products on offer, and appeals to a diverse audience. Extending a friendly invitation to explore Myles from Home’s place – its online hub and social channels.

This thinking led us to develop a visual identity that seeks to replicate the feel of a more personal, tactile experience, online. A simple, rich colour palette, letterpress style type and hand drawn illustrations are all used to create a warm, textural feel with an authentic and hand-crafted tone.

The logo itself takes on a stamp-like form, incorporating a modern vintage script to create a distinctive shorthand ‘signature’ for Myles from Home, and serve as an assurance of quality and creativity. The year and place the brand was established also feature – adding provenance to its story and cementing its place in the market for years to come. Elements of the logo are used in a variety of configurations, some of which also incorporate the type of wares on offer, to form an interesting and integral part of the graphic palette.

Myles from Home pride themselves on sourcing objects which tell a story or start a conversation – whether they be mugs that serve motivation along with the morning coffee, lamps that light up a room in more ways than one, or tableware that creates a talking point. These curiosities are brought to life as part of the visual identity, through a series of of simple, single-colour, hand-rendered illustrations including plants, vases, candlesticks and statues.

A mix of typographic styles combine to create a playful feel, further reflecting the eclectic but well put together nature of the collection. Alongside the stamps and illustrations these create a variety of graphic patterns used across all brand touchpoints – from social media to product packaging – exuding a sense of fun, joy, and genuine warmth. A set of clear but flexible guidelines will allow the Myles from Home team to continue to build a unique and memorable brand, representative of a small business with huge personality, that will become the go to place for creative homemakers.