One Darnley Road
Branding + Digital

Winkworth

London and UK estate agent Winkworth pride themselves on their unique way of doing business. With over 180 years of experience and a franchise structure that sees each of their 90+ offices operate independently, they are able to offer local expertise and a level of personal service unparalleled within the industry. Since 2014 we have worked with Winkworth to produce their annual national advertising campaign, designed to bring their promise to ‘See Things Differently’ to life.

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Throughout our relationship with Winkworth, we have approached each campaign as a brand building exercise. Placing wider strategic thought to communicating their values and personality, creating stronger brand recognition and reinforcing their unique market position. One of our initial recommendations was to introduce illustration to the campaign. We felt that this would not only set a distinct visual style exclusive to Winkworth, but provide the opportunity to explore the idea of ‘seeing differently’ in a bold, playful, and intriguing manner.

Driven by the notion that finding a new home can be a tricky journey – full of unknown processes and hidden pitfalls – we have worked with a number of illustrators to demonstrate that in seeing things differently, Winkworth help you to see things clearly. We have built upon this idea year on year, creating stand out campaigns with illustrations that encourage viewers to look and think twice.
Our most recent campaign launched in March 2016 took our boldest approach yet. Partnering with artist Anna Parini, we created a series of five illustrations –each focused on one of Winkworth’s core values of ‘professional, individual, curious, community minded and entrepreuerial’.

The illustrations were driven by short headline messages using unfamiliar twists on familiar words and phrases – inviting the reader to ‘see differently’ in order to expose the benefits of choosing to buy, sell, rent or let a home with Winkworth. At first ambiguous, the meaning becomes clear when re-examined and read in context with the supporting story, with the simple intelligence and confidence of Anna’s work creating a smile in the mind. The campaign has been rolled out across both print and digital.

Previous years saw collaborations with Noma Bar, Olimpua Zagnoli and Shout – all bringing their own unique spin on the idea of ‘seeing differently’ with a range of trompe l’oeil illustrations. The campaigns have run across multiple platforms, including weekly insertions in major newspapers such as The Daily Telegraph and The Sunday Times, as well as a taxicab livery, inflight magazines and online banners.

The overall result – a series of original and intriguing images that make a compelling visual story and communicate Winkworth’s core message in an engaging manner.

“The response we've had to our See Things Differently campaign has been phenomenal. Our stakeholders and our clients have been hugely inspired by the creativity which has communicated our brand values and messaging perfectly. The team at One Darnley Road is such a pleasure to work with and immediately understood what we wanted to achieve.”

Rosie Cowper, Marketing Executive at Winkworth

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Granor Farm

Brand positioning, identity and website for diversified organic farm in Michigan

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Granor Farm

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Jeff Koons Editions

Website for celebrated artist Jeff Koon's new limited edition sculptures

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Jeff Koons Editions

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Orveda

Website for new line of genre-busting + gender-neutral luxury skincare products

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Orveda

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Specialty Coffee Association

Brand positioning, identity and marketing materials for the Specialty Coffee Association

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Specialty Coffee Association

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The Garnered

Brand positioning, identity and e-⁠commerce platform for a luxury retail destination

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The Garnered

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MiCA

Brand positioning, identity, website and marketing materials for a Chicago property development

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MiCA

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James Patterson

Outdoor campaigns for James Patterson

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James Patterson

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Turquoise Mountain iPad App

iPad app for major exhibition at the Smithsonian's Freer Sackler Gallery

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Turquoise Mountain iPad App

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Gardiner & Theobald

Brand identity, website, CMS and marketing materials for an independent construction and property consultancy

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Gardiner & Theobald

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SCAA Flavor Wheel

Revising the Coffee Taster’s Flavor Wheel for the first time in 21 years

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SCAA Flavor Wheel

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Hadley Property Group

Identity and website for a property developer specialising in progressive, sustainable approaches to housing in Central and Greater London.

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Hadley Property Group

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Weng Contemporary

Brand creation and website for online gallery of high quality prints by key contemporary artists such as Damien Hirst, Chuck Close and Peter Doig.

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Weng Contemporary

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HQ for HarperCollins

Brand creation and strategy for a new bold imprint from HarperCollins

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HQ for HarperCollins

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Winkworth

Nationwide advertising campaign for one of the UK's largest estate agents

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Winkworth

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Square Mile Coffee Roasters

Branding, packaging and e-commerce site for award-winning coffee roasters

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Square Mile Coffee Roasters

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Harper Lee, Go Set A Watchman

Launch advertising campaign for this much anticipated book by Harper Lee

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Harper Lee, Go Set A Watchman

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The M Project

Naming, brand positioning, identity creation and e-commerce platform for a luxury online boutique

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The M Project

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Harlan Coben, Fool Me Once

Outdoor advertising campaign for Harlan Coben

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Harlan Coben, Fool Me Once

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HarperCollins Interior Graphics

Interior graphics for the new HarperCollins offices

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HarperCollins Interior Graphics

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Russell Brand, Revolution

Advertising campaign and jacket design for Russell Brand's book 'Revolution'

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Russell Brand, Revolution

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London Fields Soap Company

Brand identity creation and packaging for Wallpaper* award winning organic soap company

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London Fields Soap Company

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Nigel Slater, Eat

Book trailer and digital outdoor campaign for beloved HarperCollins cookery author Nigel Slater

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Nigel Slater, Eat

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Conn Iggulden, War Of The Roses

Book trailer, website and national advertising campaign for bestselling author Conn Iggulden

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Conn Iggulden, War Of The Roses

Cristalino Brand Website One Darnley Road

Cristalino Lodge

Website design, bespoke CMS options and logo refresh for award-winning ecotourism company

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Cristalino Lodge

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Journeys By Design

Brand identity and print collateral for a specialist African safari company

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Journeys By Design

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Summerfuel

Rebrand, website, printed collateral and film production for student summer experience program

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Summerfuel

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HarperCollins

Book trailer, website and national advertising campaign for award-winning novelist Lauren Beukes

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HarperCollins

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Net-A-Porter

Interactive Wish List and iPhone ident for the world’s leading luxury online fashion retailer

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Net-A-Porter

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HarperCollins

Book trailer, website and national advertising campaign for prodigious author George RR Martin

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HarperCollins

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Edge of Arabia

Brand identity, hardbound book design, website and stationery for cross-cultural arts initiative

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Edge of Arabia

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Jonas Jonasson, The Girl Who Saved the King of Sweden

Book trailer and national advertising campaign for HarperCollins’ new sensation, author Jonas Jonasson

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Jonas Jonasson, The Girl Who Saved the King of Sweden

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Matthew Algie

Brand identity and packaging for established, ethical tea and coffee company

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Matthew Algie

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HarperCollins

Book trailer and digital campaign for master storyteller Bernard Cornwell

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HarperCollins

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Abdulnasser Gharem

Case-bound book for ‘rock star’ of the Saudi art world

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Abdulnasser Gharem

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Nadour

Brand identity and website for non-commercial gallery of art from the Arab world and Iran

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Nadour

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Sanctus

Integrated digital campaign for a HarperCollins bestseller

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Sanctus

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HarperCollins V&A

Invite design for the publisher’s prestigious summer party, 2010

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HarperCollins V&A

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Natural High

Brand identity and website for wilderness and safari tour operator

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Natural High

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HarperCollins Kensington Palace

Invite design for the publisher’s prestigious summer party, 2011

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HarperCollins Kensington Palace

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Nomad Tanzania

Complete rebrand and relaunch of one of East Africa’s original safari companies

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Nomad Tanzania

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Ahmed Mater

Case-bound monograph design for the renowned Saudi artist

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Ahmed Mater

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Paulo Coelho

Branding, printed material and motion graphics for a Paulo Coelho marketing campaign

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Paulo Coelho

Digital Explorer Brand Website One Darnley Road

Digital Explorer

Brand identity creation, website, desktop apps and printed collateral for education social enterprise

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Digital Explorer

Penguin Natural Causes Campaign One Darnley Road

James Oswald Trilogy

Outdoor adverts as part of a nationwide campaign for a Penguin bestselling author

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James Oswald Trilogy

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Logo Design

A selection of identities created by One Darnley Road

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Logo Design

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HarperCollins, Big Book Bonanza

Annual theatrical 45 minute film promoting the announcement of new HarperCollins books

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HarperCollins, Big Book Bonanza

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